About
About Uecker Concept
Uecker Concept combines strategy consulting with operational execution. Since 2019 we have been supporting manufacturers and companies in successfully positioning their products and services in the market – from analysis to realization.
Mats Uecker is a sales consultant with 20 years of experience selling into European retail. His focus is the combination of strategy and operational execution – from market entry through sales build-up to the development of new sales channels.
Why Uecker Concept exists
The same pattern shows up in many projects: good ideas are rarely lacking – execution almost always is. Classic consultancies deliver strategies; the translation into the market remains open. Uecker Concept was founded to close exactly this gap: responsibility to the result, not just to the presentation.
The market environment has become more demanding – at the same time the upheaval opens considerable opportunities for companies that approach it in a structured way. That is what we stand for at our clients' side.
Experience the consulting is built on
Founder and managing director Mats Uecker brings 20 years of sales experience selling products to retail – as key account manager, sales director and in senior business development roles.
For five years he headed sales for consumer goods at B/R/K – with customers including Amazon, Zalando, Galeria, Aldi and specialty mail order companies from premium to entry-price segments.
Across channels this profile covers nearly all relevant routes to market: food retail, cash & carry, furniture retail, DIY, discount, non-food, general retail, mail order and online retail.
Two international mandates shape the view on the European market: DACH sales for a company from Hong Kong and Taiwan, and for a Dutch corporation. This constellation – foreign client, German market – remains one of Uecker Concept's core competencies to this day: the translation between international headquarters and the expectations of European retail. The portfolio included licensed brands like Jamie Oliver and Disney, as well as OEM projects, including private labels for retail groups such as Metro.
The result: we know the decision paths of retail from both sides of the table – buying groups, cooperative associations, listing processes, margin logic. This access is the most important tool of our work.
How we work
Pragmatic. Partner-like. With a clear stance.
We openly name what works and what does not – and remain engaged until results are visible. Our clients experience us as part of their team, not as an external instance.
The team
Uecker Concept works as a team. For special projects we bring in partners from our network in a targeted way – in field sales, product and brand development and retail. This way every mandate gets exactly the competence it requires – without the overhead of a large consultancy.
Frequently asked questions
Who is behind Uecker Concept?
Founder and managing director is Mats Uecker – with 20 years of sales experience in consumer goods retail and international mandates for German, European, American and Asian clients. A team supports the mandates, complemented by specialists from the network.
Does Uecker Concept work alone or as a team?
As a team. For special projects we bring in partners from the network in a targeted way – this way every mandate gets the right competence.
The next step
Every mandate starts with a conversation.
Tell us where you stand – we will show you the ways forward. Free of charge and without obligation.
