Sales consulting for strategy and execution · since 2019
Progress happens when thinking turns into action.
We support start-ups, medium-sized companies and international corporations position their products and services in the market, open up new sales potential and grow sustainably.
What sets us apart: We develop the strategy and take responsibility for its execution in the market – as a sounding board for our clients, from analysis through to measurable results.
Our methodology
Understand. Develop. Execute.
Understand
We look at where you stand today, spot the openings and size up the growth potential before recommending anything.
Develop
We set out clear options and a go-to-market logic that fits – from channel choice to positioning – then agree with you how the strategy gets put into practice.
Execute
We take responsibility for delivery in the market, see it through and adjust where the market says we should.
Our services
From analysis to the first order.
Analysis first, then strategy, then execution. Along the way, depending on the brief, we take on:
- Market access
Access to buying groups, retailers and key accounts. We lead the negotiations and build relationships that hold.
- Building a sales organization
From field sales structure to the first order – including organisation, processes and how people are paid.
- Sparring on demand
As a sparring partner at your side – for individual decisions, ongoing projects or over years.
- POS design & presentation
What is a module in food retail or DIY? How does secondary placement work? We explain the rules of retail and design your product presentation at the point of sale.
- Marketing & communications
From trade fair appearances to country-specific communication in the EU market – aligned with sales goals.
- Product & brand development
Product and brand concepts developed through to market readiness.
The team behind the projects
For every project we put together the right team from our own people and our network – strategy and delivery from one source, without the overhead of a large consultancy.
We measure ourselves by the progress you make.
From start-up to international corporation, with physical products as well as with services – in B2B, D2C and direct sales.
"Mats has been successfully acquiring and looking after specialist customers for us for several years, and we greatly value the ongoing cooperation."Andreas KrügenerRotho Kunststoff GmbH
"Mr. Uecker supports us holistically in building our sales organization, and we greatly value his work."Yi KongEuziel International GmbH
"For one of my start-ups, Mats Uecker gave us excellent support on sales positioning and initial customer approach."Dirk HammerschmidtEntrepreneur
Typical challenges · our approach
Plenty looks daunting. Most of it is solvable.
Most sales problems look bigger than they are. A structured outside view usually resolves them faster than expected. Some situations we see often, and how we approach them:
"We invest considerable effort in proposals – without response."
Our approach
We analyze the process from first contact to abandonment and identify where interested parties are lost. From this we derive what makes the difference: closer follow-up, faster processes or a clearer benefit argument.
Equally important: the design of the proposal itself. A standard document no longer suffices. The customer must see that you have engaged with their company, that structure and content are tailored to their decision logic – and that they can recognize the ROI at a glance.
"How do we open up new markets?"
Our approach
We deliver the right go-to-market strategy – with our system.
It always starts with the analysis: where does your product or service really belong? From this we develop the appropriate go-to-market strategy. Specifically, we clarify:
- Channels – which ones fit product, margin and brand.
- Target customers – who is realistically reachable.
- Countries – where the potential is greatest.
- Pricing logic – which entry point leaves room to negotiate.
- Sales structure – who sells, through which route.
- Operational details – terms, delivery model, packaging.
The advantage of our system: We think analysis, strategy and execution together from the start. You do not receive a plan that fails in practice – but a path we walk with you, on request.
"Existing business ties up all capacity – new customer acquisition does not happen."
Our approach
We start with the numbers: Where does revenue come from today, and what potential still lies in existing accounts? On that basis we decide together whether the more effective lever lies in growing existing business – or in deliberately freeing capacity for new customers.
"How do we deal with buyers who now use AI to prepare?"
Our approach
Buyer behavior is changing fundamentally. More and more buyers prepare supplier selection and meetings with ChatGPT, Perplexity and similar systems – often before they even start a Google search. This changes not just who gets invited – it changes the meetings themselves: the person across the table now arrives with pre-formulated comparisons, market data and arguments.
We help manufacturers adapt to this new style of conversation: What are the typical arguments buyers now bring from AI systems? How do you refute them confidently, without becoming defensive? And how do you position your company to withstand AI preparation – in conversation and in your outward presentation overall?
The technical implementation of AI visibility – meta data, schema, GEO/AEO – is not part of our core business. If needed, we recommend suitable partners. Our contribution is the commercial side: helping you recognise the new reality and handle it with confidence.
"We lose customers in price negotiations."
Our approach
Entry prices set too low remove the room for maneuver on terms and campaigns – a common strategic mistake. We analyze competition, market and offering and develop a pricing strategy that creates negotiation room and enables confident presentation.
"Sales costs exceed the return."
Our approach
We analyze the sales organization in detail:
- Territory structure – how are the territories cut?
- Customer density – how many customers per territory?
- Visit frequency – who is visited how often, and is it worth it?
- In-person vs. digital – which appointments really need an on-site visit?
- Contract and compensation models – do they still match today's reality?
From this emerges a structure that brings cost and impact back into proportion.
The next step
Every project starts with a conversation.
Tell us where you stand and we will show you the routes forward. Free of charge and without obligation.
